Michael Wheeler

Analytics

2008-06-26 19:04:00 by Michael Wheeler in (no comments) permalink

I’ve been playing with Google Analytics for a little time now on my blog, and I find the overall use of this feature nice. It allows you to see what type of audience is reading your site, where their visiting, and from which site they came from.

Ethics of it, I’m still unsure about, yeah sure a site owner can do what ever they like, but is tracking people going to far. A lot of assumptions can be made from the data too, which I really wouldn’t like to happen to me. Although it does help the writer target the text at a particular country, language and internet speed.

It can also help with targeting and placement of ads, it wether or not they are actually doing their job.

I suppose it can be a good tool, if it is used correctly.

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